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ACMA Television Program Standard - Australian content in advertising

Remaking of Sunsetting Instrument without Significant Amendments – Australian Communications and Media Authority

On 13 December 2018, the Australian Communications and Media Authority (ACMA) remade the above instrument without materially significant amendments. The new instrument commenced on 1 January 2019 and replaced the earlier instrument that was scheduled to sunset on 1 April 2019.

The objective of the standard is to ensure that the majority of advertisements on television are Australian-made, by means of a flexible regulatory system that recognises the market reality of advertising. The standard ensures commercial television licensees broadcast a majority of Australian-made commercials between 6am and midnight across the year. The changes the ACMA has made to the standard are of an administrative nature with no change to compliance requirements.

Consistent with Government best practice regulation requirements for sunsetting instruments, the ACMA has, after consultation with industry, assessed this instrument as operating effectively and efficiently. Therefore, a Regulation Impact Statement is not required for remaking this instrument without significant amendments.

Attachment File type Size
Agency Certification Letter docx 55.65 KB
Agency Certification Letter pdf 337.65 KB